In the past month I've been doing this high falutin' advertising thingy called AWARD School. In its 12 weeks you have to come up with brilliant ideas for 12 different advertising briefs. Sounds easy-ish but boy oh boy, I'm here to tells ya, it's bloody hard.
The first couple of weeks were a breeze but now I'm tired and stuck. Luckily, so is everyone else I've spoken to who's doing the course.
So I'm looking through my emails and found this bit of advice I once gave to a friend who was struggling with writers' block. First I'll take my own advice and then share it with all of youse.
Here's a few things. Go for a long walk. Write in a cafe. Even if it's breakfast time, mix yourself an obscure cocktail. Move all your gear to a different room. Turn off the computer or at least disconnect the internets. If you usually write on computer, try using a notepad. Better than that, write on an A3 layout pad. Read a different newspaper.
43 Folders is an excellent site about stuff like writers block, cool stationery and time management.
For me, I'm usually a lazy bastard. The writing usually flows, opening the word processor thingy is the hardest bit.
Now, back to work.