Friday, May 12, 2006

We're Doing Five Blades

"Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That's three blades and an aloe strip. For moisture. But you know what happened next? Shut up, I'm telling you what happened—the bastards went to four blades. Now we're standing around with our cocks in our hands, selling three blades and a strip. Moisture or no, suddenly we're the chumps. Well, fuck it. We're going to five blades."
By James M. Kilts CEO and President, The Gillette Company "as told" to The Onion.

1 comment:

Nina said...

I think it'll eventually end up being all about shaving gloves covered in rows and rows of blades, and all you need to do is sort of gingerly rub your face.